The Role of The Language of Advertising As Means of Speech in Mass-Media

Mustaqimova Qunduz Sobirovna

Mustaqimova Qunduz Sobirovna Lecturer of the chair of “Uzbek language and literature” of the Bukhara institute Engineering technologies, Uzbekistan

Keywords: advertising, flyer, slogan, banner, “Globe and Mail” newspaper, printing matter, mass media, mobile advertising, colloquial speech

Abstract

In this paper we compare the distribution and impact of the role of the language of advertising as means of speech in mass-media. We compute the samples of ads selected from various advertising agencies. The advertising activities of agencies for the famous Newspapers, such as “Globe and Mail” newspaper and the “The Wall Street Journal” are studied

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