Communication Across Epochs: A CCH Framework for Cultural and Historical Transformation
Abstract
Communication is a dynamic force that actively shapes historical events and cultural identities, not just a means of disseminating information. The transformative impact of communication in history and culture is still not well understood in academic discourse, despite its crucial role. In order to bridge this gap, this paper presents the Communication-Culture-History (CCH) model, a novel framework for examining the interactions among historical development, cultural evolution, and communication processes. Through feedback loops where cultural practices and historical contexts influence and are influenced by communication technologies, the CCH model emphasizes the crucial role that communication plays in forming cultural norms and historical trajectories. Digital media platforms today reshape global cultural narratives and amplify marginalized voices, just as the shift from oral traditions to literacy revolutionized societal organization and collective memory. Through an analysis of significant historical turning points, including the invention of the printing press, the emergence of mass media, and the current digital revolution, this paper shows how communication technologies can spark cultural shifts and rewrite history. It also looks at the social and ethical ramifications of new technologies like artificial intelligence, which are causing problems for privacy, equity, and identity while also speeding up cultural change. This study provides a comprehensive viewpoint on the function of communication as a dynamic force behind historical and cultural change. By connecting theoretical understandings with real-world case studies, it lays the groundwork for further research into cross-cultural and global dynamics, highlighting the persistent impact of communication on human societies' past, present, and future.
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