Tehran Museum of Contemporary Art, A Place that Connects Art Entrepreneurs and Tourists

Mohamadreza  Vasfi; Ebadreza Eslami  Koulaei; Arezoo Eslambolchi  Moghadam

doi:10.17605/OSF.IO/YA8BX

Mohamadreza Vasfi Assistant professor in the faculty of Management, University of Tehran
Ebadreza Eslami Koulaei Director of Tehran Museum of Contemporary Art
Arezoo Eslambolchi Moghadam MA student at Museology, Silk Road International University

DOI: https://doi.org/10.17605/OSF.IO/YA8BX

Keywords: museology, entrepreneurship, tourism, Tehran Museum of Contemporary Arts

Abstract

Today, tourism has become a global industry and every country is trying to get more share of this industry. In order to develop tourism in every region, there is a need for entrepreneurship in this field. In the meantime, the museum as a cultural attraction can help entrepreneurship, attract cultural tourists and, as a result, economic development. In this research, an attempt is made to evaluate the role of the museum in the entrepreneurship and development of cultural tourism. For this purpose, the Tehran Museum of Contemporary Arts was chosen, which houses unique works of various artists of the world, such as Gauguin, Renoir, Picasso. In order to achieve the desired goals, one hundred experts in the field of museology were studied and the results were analyzed with SPSS software. The results show that the Museum of Contemporary Arts has a great potential for entrepreneurship, which has not been used so far. t-test indicated that the current status of cultural tourism entrepreneurship is moderate in the research sample, and it is far from the ideal situation. In contrast, the results of Pearson's test showed a strong and positive relationship between the contemporary art museum and cultural tourism entrepreneurship.

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