Advertising Discourse as a Research Object of Linguistics
Keywords:
linguistics, pragmalinguistics, discourse, advertising, presupposition, proposition
Abstract
The text in the ad reveals the main content of the ad. Its task is to attract attention with the appearance of the offered product, interest in the potential buyer and convince him to buy. In addition to subtitles and frames, stamps, logos and autographs (signatures) are used in the main structural elements of advertising texts. The main meaning of the advertising discourse is reflected in the title. The main text of the advertisement can be a story, image or special trick in the form of a monologue or dialogue.
References
1. Ablakulova O. U. B. Q. Diskurs tushinchasi va uning tadqiqi //Academic research in educational sciences. – 2021. – Т. 2. – №. 11. – С. 1167-1172.
2. Safarov Shaxriyor. Pragmalingvistika. –T.: “O‘zbekiston milliy ensiklopediyasi” Davlat ilmiy nashriyoti, 2008. 12-bet.
3. Е.С. Кубрякова. О КОГНИТИВНОЙ ЛИНГВИСТИКЕ И СЕМАНТИКЕ ТЕРМИНА. «КОГНИТИВНЫЙ».
4. Котлер Ф. Основы маркетинга. – М., 2001
5. Тюрина С.Ю. О понятиях рекламный дискурс и рекламный текст «Вестник ИГЭУ» Вып. 1 2009 г. Ст. 1-3
6. Botirova M., Qayumova M. Language Characteristics of Phraseological Units //Procedia of Philosophical and Pedagogical Sciences. – 2022. – Т. 1. – №. 1. – С. 80-83.
7. Makhliyo B. et al. Linguistic Features of Artistic Similes //Central Asian Journal of Literature, Philosophy and Culture. – 2022. – Т. 3. – №. 11. – С. 41-46.
8. Qizi B. M. B., Sanjarovich I. S. BADIIY MATNNING LINGVISTIK MOHIYATI //Oriental renaissance: Innovative, educational, natural and social sciences. – 2021. – Т. 1. – №. 3. – С. 46-51.
9. Botyrova M., Bozorova G. THE USE OF METAPHOR IN FICTION //Евразийский журнал социальных наук, философии и культуры. – 2023. – Т. 3. – №. 1 Part 2. – С. 82-89.
2. Safarov Shaxriyor. Pragmalingvistika. –T.: “O‘zbekiston milliy ensiklopediyasi” Davlat ilmiy nashriyoti, 2008. 12-bet.
3. Е.С. Кубрякова. О КОГНИТИВНОЙ ЛИНГВИСТИКЕ И СЕМАНТИКЕ ТЕРМИНА. «КОГНИТИВНЫЙ».
4. Котлер Ф. Основы маркетинга. – М., 2001
5. Тюрина С.Ю. О понятиях рекламный дискурс и рекламный текст «Вестник ИГЭУ» Вып. 1 2009 г. Ст. 1-3
6. Botirova M., Qayumova M. Language Characteristics of Phraseological Units //Procedia of Philosophical and Pedagogical Sciences. – 2022. – Т. 1. – №. 1. – С. 80-83.
7. Makhliyo B. et al. Linguistic Features of Artistic Similes //Central Asian Journal of Literature, Philosophy and Culture. – 2022. – Т. 3. – №. 11. – С. 41-46.
8. Qizi B. M. B., Sanjarovich I. S. BADIIY MATNNING LINGVISTIK MOHIYATI //Oriental renaissance: Innovative, educational, natural and social sciences. – 2021. – Т. 1. – №. 3. – С. 46-51.
9. Botyrova M., Bozorova G. THE USE OF METAPHOR IN FICTION //Евразийский журнал социальных наук, философии и культуры. – 2023. – Т. 3. – №. 1 Part 2. – С. 82-89.
Published
2023-05-01
How to Cite
Baxodirovna, B. M. (2023). Advertising Discourse as a Research Object of Linguistics. Central Asian Journal of Literature, Philosophy and Culture, 4(4), 233-237. https://doi.org/10.17605/OSF.IO/JHVY3
Section
Articles
